Privacy Policy

Last updated: September 1, 2025

1. Introduction

Welcome to The AI Academy. We are committed to protecting your privacy and handling your personal data in an open and transparent manner. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

2. Who We Are

The AI Academy ("we", "us", "our") provides AI training and education services. We are based in Colliers Wood, London, United Kingdom. For the purposes of the UK General Data Protection Regulation (UK GDPR), we are the data controller.

3. What Information We Collect

We may collect personal information that you voluntarily provide to us when you:

  • Fill out our contact or course information request forms (e.g., name, email address, phone number, company name).
  • Enroll in one of our courses (e.g., payment information, address).
  • Communicate with us via email or other channels.

We also automatically collect certain information when you visit our website, such as your IP address, browser type, and browsing behaviour through cookies and similar technologies.

4. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain our services.
  • Process your registration and payments for our courses.
  • Respond to your comments, questions, and requests.
  • Send you administrative information, including updates to our policies.
  • Improve our website, services, and marketing efforts.
  • Comply with legal obligations.

5. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Consent: Where you have given us clear consent to process your personal data for a specific purpose.
  • Contract: Where processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract.
  • Legitimate Interests: Where processing is necessary for our legitimate interests, such as for business administration or improving our services, provided those interests are not overridden by your rights.

6. Data Sharing and Disclosure

We do not sell your personal information. We may share your data with trusted third-party service providers who perform services for us, such as payment processing and email delivery. These providers are contractually obligated to protect your data and use it only for the purposes we specify.

7. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable.

8. Your Data Protection Rights

Under UK data protection law, you have rights including:

  • Your right of access - You have the right to ask us for copies of your personal information.
  • Your right to rectification - You have the right to ask us to rectify information you think is inaccurate.
  • Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
  • Your right to restriction of processing - You have the right to ask us to restrict the processing of your information in certain circumstances.
  • Your right to data portability - You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.

To exercise these rights, please contact us using the details below.

9. Children's Privacy

We are committed to protecting the privacy of children. For our "Kids Code Club" and other services for children under the age of 16, we will obtain consent from a parent or legal guardian before collecting any personal information.

10. Contact Us

If you have questions or comments about this Privacy Policy, please contact us through the contact form on our main website at The AI Academy Contact Page.